A world of
REYALISATIONS
Amateur Human Being.
Professional Copywriter.
And life is what happens when I try to get both these versions to co-exist. One expresses through emotion, at least tries to. The other expresses through words.
While it's a struggle to merge the two in my head sometimes,
on paper (or .doc) it feels easier. And I think it's this skill of helping words find the right emotions that has allowed me to effectively communicate for brands across industries.
As a creative director, I find myself to be a mediator between brands and its customers, ensuring that products speak a language that consumers want to hear.
In a span of ten years, I have helped brands like Heineken, Oreo, P&G, Ariel, DBS Bank, Amazon, Flipkart and more to reach their audiences in memorable ways, across mediums.
Moving forward, my aim is to keep moulding my creative skills to shape brands that are human first and products later.