MY WORK
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Celebrating With Swiggy | Digital Film
Accel was one of the earliest investors in Swiggy, when it had just started out in 2014. Ten years later, Swiggy now opens its doors to an IPO! As its cheerleader since Day 1, Accel wanted to celebrate this big milestone and show Swiggy the impact it has had in lives, in moments big and small. The result is this full-of-heart film that shows the lovely stories behind every door Swiggy has knocked on.
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Flipkart Marketing By Mistake | Activation
APAC Effies Gold & Silver
When things go right, the internet notices. But when things go wroooong, the internet really notices! This was the insight based on which we did the entire digital marketing for Flipkart's Big Billion Day Sale. Instead of creating well thought out, perfect, high-quality creatives for the campaign, we released creatives full of mistakes...ON PURPOSE! The result? An internet-breaking level of attention for the campaign!
An Ad That Owned All Ads | OOH
As an e-commerce giant, Flipkart has over 150 million products across brands and categories. Which made us realise almost every product that’s being advertised out there, is on our platform. In a prime Outdoor spot where a lot of brands across different categories frequently advertise, we decided to put up one OOH that simply had this message: “There are 7 ads around us. If it’s in an ad, it’s on Flipkart!” And that’s all it took for Flipkart to basically own every ad out there whether it be electronics, sportswear, toys, home essentials and so on.
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Flipkart For All Occasions! | TVC
Wedding season is big in India and the shopping that comes with it is even bigger! Flipkart has an extensive range of wedding related products - from fashion, accessories and makeup to gifting! To prove this, we created a series of films where unexpected wedding guests steal the show, only because they shopped on Flipkart!
Can't Get Crazier Than This! | TVC
As one of the leading e-comm players in India, they are hosts to the biggest sale of the year - The Big Billion Days Sale! The deals during this sale are some of the craziest in the market. Deals like an iPhone for as low as $1! So when it came to making TVCs for this sale, we showed some of the most craziest and bizarre situations and then said "it's still not as crazy as our sale!"
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Flipkart Has Everything! | TVC
Flipkart is a leading e-commerce player in India and they have over 150 million products in their online store. This means they have anything end everything one could possibly need. But that's not the best part. The best part is you can get amazing discounts and offers on all these products. To showcase this, we showed what life of a Flipkart shopper is like. They are such happy shoppers that even celebrities want to know the reason behind their joy.
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MPL Sports Official Team India Jersey | Activation
Spikes Asia Gold | Gold & Silver Effies India
MPL Sports was the official jersey sponsor for the Indian cricket team during World Cup 2021. This meant they had the rights to design a whole new Team India jersey. With cricket being in every Indian's blood, this jersey needed to be proudly Indian. So, for its design, we looked to Indian fans themselves. Specifically their roaring cheers. By collecting years of cheer data across stadiums, we created a unique jersey design that ensured cricket players carried their fans' cheers wherever they went.
DBS Bank: Expect More From Us | TVC
DBS Bank wants you to spend less time banking and more time living. That's why it offers a range of services that make your life easy. Everything you need, we have, and more. At DBS, you can always expect more from us.
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Ariel Vs 100 Stains Challenge | TVC
The new Ariel Matic Liquid can remove over 100 stains in just one wash. To prove this, we set out on a nationwide hunt for the toughest stains, led by Indian masterchef Sanjeev Kapoor. The truck full of stains faced the new Ariel Matic Liquid to come out, as promised, spotlessly clean!
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P&G #ThankYouMa | Digital Film
Some of the bravest people during the peaks of Covid-19 were frontline workers. And a lot of these frontline professionals were mothers who would step out every day to take care of people in need, while also worrying about their own children and families at home. Through this film P&G wanted to salute the spirit and determination of such frontline mothers.
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Sleepyhead Sofa > Ranveer Singh | TVC
Sleepyhead Sofas are not just the best in comfort, they are also the best in looks. And how better to showcase that than pit them against one of the most stylish stars of Bollywood - Ranveer Singh. If these sofas can make Ranveer insecure, then you better believe they will be the main attraction of every living room.
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Fabulous Living With Sleepyhead BodyIQ Mattress | TVC
The Sleepyhead BodyIQ Mattress is so comfortable that even the ad for it feels like a sweet dream. So sweet, that even Bollywood celebrity Ranveer Singh can't wake you up!
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HDFC Life #MyPehchaanMyPride | TVC
Youth from smaller cities and towns are exposed to a lot of judgement and opinions when they make their transition to bigger cities. In such scenarios, it is easy to lose faith in one's identity. But in reality, nothing can secure you in life as much as true confidence in who you are. This story captures that sentiment but also weaves in financial security.
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HDFC Life #SalaryAfterRetirement | TVC
There has been a gradual rise of life expectancies in India; and people often worry about running out of income after retiring. This film is about an endearing couple in their late 50s as they prepare for life after retirement. Throughout the film, various conversations between the husband and the wife outline their expectations and fears from life after retirement. They finally come to the realisation that by planning with annuity, they can continue to lead a life of pride with salary after retirement.
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HDFC Life Real Story Of Realisation | TVC
The Covid-19 pandemic stands testimony to the fact that life is uncertain and we need to be prepared for anything that may come our way. This film is based on a real life story and showcases the conversation of a father with his toddler, about the time he was hospitalized with Covid complications. Surviving this incident made him realize that life can throw unwelcome surprises and hence there is a real need to not procrastinate, and be financially prepared.
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HDFC Life #BounceBackBatch | TVC
The Covid-19 pandemic gave rise to a new, resilient batch of students who despite the unprecedented circumstances, uncertainties and a completely new normal, navigated their academic life with determination and with the support of their families. This film honoured this batch of Bounce Back heroes.
Amazon Great Indian Sellers | TVC
Brief: It's when Great Indian Sellers come together that festivals become brighter and grander, because when they make festive products is when you can celebrate festive occasions. This thought was captured in an endearing film dedicated to all Amazon India's Sellers.
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Oreo's Playful Duo Series | Digital Films
There's a little play waiting to happen in everyday moments. It's just a matter of looking at it with play-tinted glasses. We captured this with a series of cute and endearing films that show a dad and daughter duo having giggle-filled moments of pure, simple fun.
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Oreo Bubbles Of Play | TVC
'Stay playful' has been Oreo's message to the world for years. But as the world's most playful cookie, Oreo isn't just about talking play, it is also about showing play in its truest forms. One such form comes to life through this
bubble-filled TVC!
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#OreoPlayPledge | TVC
All work and no play makes parents no fun! It was time everyone got a little serious about play. How serious? Pledge-taking serious! And who were the leaders Oreo elected for this movement? None other than Captain Cool and Captain Cutie - Ziva!
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#OreoRecipic | Social Contest
When it comes to desserts, Oreo has become a universally preferred ingredient. So, how can we leverage this popularity to get more and more people to share their Oreo creations? Cue Pooja Dhingra and Rohan Joshi!
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#AtHomeWithOreo | Digital Film
While the Covid-19 pandemic got a lot of parents to stay at home with their kids, what often happened was the parents got too occupied with work from home and forgot about playtime. Oreo, the playful cookie wanted to inject some play back in these strange times.
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Raymond #TailorYourStyle | TVC
A commercial that brings alive the process of custom tailoring in a visually stark and impactful manner. The approach we took was to depict tailoring as a melodious orchestra, with each tool associated with a musical instrument.
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Pfizer #AaoMilkarRokein Campaign | Print
To spread awareness about AMR, also known as Antimicrobial Resistance, Pfizer along with ICMR wanted to launch a print campaign that grabbed the attention of the masses, without the use of highly technical communication.
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Amstel #PartyNirvana | TVC
A fun and exciting commercial that captures Amstel Beer's party spirit and presence in over 100 countries across the world.
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Young Lotus 2019 Top 6 Shortlist (India) | Competition
Brief: End food wastage.
Our Idea: The ShareAway Box
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Heineken Credentials Campaign | Outdoor
A cities-based, outdoor copy campaign for Heineken that highlights Heineken's unique credentials using wit and humour. This outdoor campaign was released across multiple cities in india.
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Spicejet Red-Hot-Spicy | Print (Pitch)
A new, creative spin to Spicejet’s RED-HOT-SPICY brand communication.
Our creative translation:
'The Official Airline Of Red Hot Spicy Indians'
We came up with a campaign that recognized the red, hot, spiciness of our target audience, and then used that to create a fun brand connect.
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Ad Age Young Creatives Cover Top 9 Finalist (World) | Competition
Brief: What is creativity in 2017?
Our idea: Creativity in 2017 is the art of using something as unemotional as technology to ignite a variety of powerful emotions.
The cover and creative thought led to us (art partner and I) being announced as one of the top 9 finalists around the world. Our cover was displayed on billboards at the Cannes Lions Festival 2017.
Kingfisher Ultra Derby 2018 Bangalore | Activation & Digital Video
An engaging on-ground activity plus digital piece for the promotion of Kingfisher Ultra Derby Bangalore 2018.
Scripted the entire activity and the resulting digital video. The video has over 94000 views on Facebook currently.
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Columbia Asia | Print (Pitch)
Most medical advertising have a very technical and clinical communication tone. For Columbia Asia, we needed to come up with a print campaign that takes a more emotional, warm and relatable approach. One that allows it to stand apart from all other medical advertising creatives.
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Heineken Generations Apart |
Digital Film
For Heineken's first major film in India, they wanted to tackle more serious societal issues, but with the usual Heineken light-heartedness. The film is a localised extension of the global Heineken World’s Apart campaign. Was a part of this project from conceptualization to final stage. Developed multiple activations, scripts and campaign lines as part of the project. Assisted with writing scripts for the main, behind the scenes and intro films. Assisted in the pre and post production of the film.
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Young Spikes Asia Top 10 Shortlist (India) | Competition
Your client is the nation’s official airline. It has got a new chairman as a last effort to revive the airline before the government decides to put it on the block. The new chairman has new ideas and strongly believes in the strengths of the airline in terms of its reach and range of aircraft. Apart from making huge changes in people and culture, the same needs to be communicated to the public at large. The challenge is in changing the perception that the airline can actually change and become responsive, nimble footed, customer friendly and modern in its approach and outlook.
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Amnesty India #BullyNoMore |
Digital Film
An informative, yet engaging digital video for Amnesty International India’s #BullyNoMore project – an initiative aimed at tackling bullying in schools. Worked on the scripting and visual storytelling of the video. Also, created posters and social media posts to promote the campaign.
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Kingfisher Ultra Beliebers Unplugged | Activation and Digital Video
Kingfisher Ultra was one of the sponsors of Justin Bieber's first concert in India. As part of its sponsorship, the brand wanted to create interesting digital content that associated the brand to the concert in a unique way. We came up with an interesting on ground activation, which then became digital content. We also worked on outdoor, print and social media posts to promote the same.
Heineken Visions Campaign | Outdoor
A copy-based outdoor campaign for Heineken that highlights the presence and popularity of Heineken across countries. This outdoor campaign was released across multiple cities in India.
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True Blue | Print (Pitch)
A creative print campaign for clothing brand True Blue. The campaign needed to highlight True Blue’s offering of Men’s Wear that was a combination of indian heritage and modern styling.